From brokerages and robo-advisors to global currencies and crypto, old money is passing the baton to new money. Old or new, nobody likes their children to squander it away.
Passionate about cultivating the next-gen money-savvies is Eastspring Investments, one of Asia’s largest asset managers. Centred around the idea that children learn by mimicking adults, our campaign “#MoneyParenting–Do it right together” encourages parents to set a good example when it comes to money.
From a must-watch social experiment video to interactive display, personality quizzes and a website with customised content, we raised over 50m impressions and attracted more than 50k page views at launch. Not to mention scooping up a handful of trophies at the Marketing Excellence Awards, the Digital Impact Awards, and the Markies. Golds and Silver, we did it right together.
